For a long time, it has been all about speed and using machines to produce printed fabrics en masse. In the midst of this is a product created by hand, using a technique that focuses on precision, skill and time. The painstaking effort that goes into each stage of the block printing process is fully deserving of our recognition and appreciation. Also, the fact that it is eco-friendly, through its use of natural dyes and low consumption of resources, is another very important reason to support this traditional art form.
While the technique has evolved over the centuries, its original method remains intact, lending authenticity to every hand block printed product. The human touch is very apparent, with its fascinating imperfections that cannot be replicated by machines.